CRE Images – APG Photography
If you’ve been reading the APJ, you know that I think there is substantial room to improve the marketing and tech side of our business. There aren’t many stunningly beautiful sites or marketing campaigns for properties and portfolios that I know about.
So I think a tremendous photographer could be worth his weight in gold if you buy into Godin’s Purple Cow ideology (which you should).
Enter APG Photography.
APG is a local photography studio run by a former CRE pro. Alex (friend of the APJ) was a former analyst for Wells REIT and Piedmont REIT and has been photographing large portions of their portfolios for a couple years now.
Check out his portfolio and site here.
And then hire him! Or hire someone to take awesome photos of your properties. (***Stares accusingly at a few lazy brokers***)
Seriously, if I see another broker who uses his own images (cough, iPhone, cough) in marketing materials I’m going to punch a defenseless kitten. Let other people do what they are best at and you focus on what you are best at. If you’re a broker, then, by definition, you’re not best at photography. You go sell stuff. Hire a specialist and establish yourself as a different kind of broker who is committed to making your clients’ properties look spectacular. You’ll both make more money in the long run and you can show off your materials to your friends.
If not for me, do it for the kitten.
p.s. Check out some of APG’s previous work: